New Media and It's Impact

YouTube was created in 2015 and has since changed how business owners use marketing to target consumers.  I'll be researching the impact that YouTube has made in marketing industry being a new media tool.  I will also display how it has affected society both positively and negatively.  With all the possibilities of YouTube, one can use it for researching purposes on how to market a product, or even where to find a business of interest.  YouTube will continue to be a useful tool for both the consumer and business owner for some to come.  I know as both a business owner and consumer, there isn't a day that passes that I am not on YouTube either researching a product, review feedback from consumers and/or viewers or even listening to a music video to pass the times.  YouTube will make greater impacts on society with continued developments to look forward to.